More than words: the influence of affective content and linguistic style matches in online reviews on conversion rates.
- Creator: Ludwig, Stephen , de Ruyter, Ko , Friedman, Mike , Bruggen, Elisabeth C. , Wetzels, Martin , Pfann, Gerard
- Resource Type: journal article
- Date: 2013
Developing pre-relational trust in technology service providers
- Creator: Marimuthu, Malliga , Dean, Alison Mary
- Resource Type: book chapter
- Date: 2008